Kotler:The Condition of Economy cannot be Normal

Jakarta, Kompas.com

Nowadays, we were entering recession period. Economy crisis occurs again globally, included Indonesia. This recession was predicted will go on as long as 10 years later and the condition never back like before.

“And the clear one, we will not back to normal period,” Philip Kotler, who is the master of world marketing, said in Turbulent Times in Jakarta, Wednesday (27/5).

However, he said that we will not worry about it. “The most important is to decrease turbulence. What we need is new management system for company, which is by the anticipation of turbulence through chaotic management system,” Philip said.

Another term which also recommended by Kotler in faced this recession is to use the power of economy as potential and chance to develop business through new concepts which is developed.


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